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ROI Advertising, return on investment, or rate of return, determines the actual cost of consumer acquisition regardless of media channel. ROI is a media agnostic and analytical process that allows advertisers to derive the best media mix among a variety of media channels (Eg. TV, Radio, Internet, Mobile). By measuring the ROI response rate, regardless of medium, advertisers are able to determine the actual cost-per-customer acquisition (CPA). The most common forms of customer acquisition are phone calls, online form fills, and e-commerce purchases. Less common, but valuable ROI conversion measurement tools, include POS coupon redemptions, store foot traffic, mobile commerce, mobile, blue tooth coupons, and RFID/POS in store tracking.

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